NB Plays!

NB PLAYS! is a New Brunswick-led initiative developed by Recreation New Brunswick and its partners. It supports leaders and strengthens capacity for recreation programming that fosters health and wellness in our province.

NB PLAYS! has established a framework for quality, holistic programming that promotes physical, mental, emotional, social and spiritual wellness. The initiative is aligned with New Brunswick’s Wellness Movement, featuring positive mental health, physical activity, healthy eating, learning experiences, outdoor adventures and community connections as key elements of overall well-being.

Healthy Eating in Recreation Environments

To support the movement towards healthy eating in recreation settings, the Healthy Eating in Recreation Environments (HERE) Working Group was formed in 2016. The goal of this group is to increase the provision of healthy food and beverages, while limiting unhealthy options in recreation environments across New Brunswick. The group aims to build capacity for healthy eating in recreation settings through communication, research, and resource development.


HIGH FIVE® is Canada's quality standard for children's recreation and sport. Before HIGH FIVE®, no standard existed and there was a clear need for an innovative approach to help organizations enhance program quality and provide positive experiences for children, which would remain with them for a lifetime.