Building Sponsorship Proposals That Sell

May 1st and 2nd, 2018

Grant-Harvey Centre, Fredericton, NB

Register here: Building Proposals That Sell

Cost: $499.00 per person

This workshop is presented in English only.


“Building Proposals that Sell”

The day will focus on how to take the knowledge you have about your organization and apply it to custom building proposals for sponsors that will sell. If you or your organization are tired of getting rejections or have a closing ration of less than 75%, this is a must attend workshop. This workshop will provide you with the tools, insight, and training combined with breakout session and interactive group work to successfully deliver a much higher closing rate than you presently have. Most who follow these approaches and suggestions will maintain a closing rate of 75% or higher.

Do you presently have a series of “Gold, Silver and Bronze” packages that seem to incite sponsors to say “no”? Do your sponsor packages ramble on about your organization and fail to excite sponsors on how they can benefit from investing with your organization? Do you understand the acronym WIIFM and how it applies to sponsors? If you answered yes, yes and no, then this one day workshop is critical for you to attend.

Through case studies, industry examples, breakout sessions with hands on proposal development combined with a presenter who can live and breathe proposal development you are sure to have a whole new understanding of sponsorship proposals. You will leave the workshop with new ideas, creative approaches and systems and formats to building custom proposals for prospects that will ensure a higher closing ratio for you and greater bottom line revenue success.


The focus of this session will include the important components of a successful sponsorship fulfillment plan including sample fulfillment reports, standards and tracking systems.

In addition, the session will instruct you on how to work effectively with sponsors to activate their sponsorship benefits to be advantageous to all parties. This segment will include case studies, hands on work groups and allow participants to leave with ideas and tools for success.

Finally, the importance and role of “sponsor summits” is discussed, reviewing the good, the bad and the ugly and ensuring your sponsor summits yield incremental revenue for your property and your sponsor.

This session is a “must attend event” for any organization (sport, municipality, charity, non-profit, member association, conference, special event, tournament, gala, festival, concert or otherwise) that engages in raising money for sponsorship.